- Other Apps
One, you take their attention off of the negatives and you keep the viewer engaged with the positive aspects, features and details of the home. Don't lie, and don't cover up anything you think that a potential home buyer wouldn't want to see. Give them the truth. ALWAYS. I had the honor of being able to sit down with the great Charlottesville Real Estate Brokerage owner, Bill May, of ERA Bill May, in these online real estate video educational interviews, that's what I took away from that great opportunity.
The truth is what your client deserves, and they should get it...and more. There are no negatives about a house for sale on the market. There are only less than ideal specifics of each home, depending on the motivations driving the specific viewer.
I want to be clear. The people all love video, and scientifically so, because it appeals to the most senses at one time.
Another buyer wants to have a home they don't have to do anything to, and that's the buyer that the beautiful, finished homes will appeal to. So never say that the house for sale that you are trying to market isn't good enough for video, all houses for sale need to be marketed with video.
SO THAT YOU AS THE REAL ESTATE AGENT, who know the homes best, can craft a digital representattion of the positive values associated with the home, and give the buyer the experience they want to have in order to make the best home buying decision. Give them the whole truth, and nothing but the truth. Then explain the simple steps and benefits that they can go through to turn all aspects of the home fort sale, into positives.
SHOW them the value. Then connect them with the necessary preferred vendors that can professionally see those tasks into reality, and then you as an agent have created a true win-win scenario for everyone. You've made your client very happy, and you made your job easier with video that lessen their chances of not liking the home when you show it to them.
Saving you limited and sacred time that you don't have to waste....and money....becasue you marketed the house with video production, and audio production. You crafted digital content emotion for online advertising and you giave them what they needed to see, in order to make the right decision for them and their family........
Do the right thing to give yourself the best chance to sell you house by making your own video and easily and quickly uploading it to all of the necessary social media. Create your own simple online real estate, house for sale marketing plan.....all before you've even walked out of the house for sale that you want to market.